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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. While I was there, the agency started working with something called experience-based branding. I started EarlyBridge in 2004.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

that end, we’ve curated a customer service-centric podcast list for you to peruse and enjoy. Check out our favorite customer service podcasts, or keep reading for some entertaining podcast history. A treasure trove of retail, brand, and customer service information is ready and waiting for your ears.

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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

Tribalism is key to the Apple brand. If you see lots of people using Apple products, or if you hear from many friends how good the latest Apple product is or you see lines outside the store, it influences your perception of the brand. Price Image is at play in the Apple brand, too. Their brand has an excellent Halo Effect.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. Uses Valuable Client Data to Build a Master View of the Customer Profile.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. A Global Guru poll established him as one of the top ‘Customer Service Gurus’ in the world.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. A Global Guru poll established him as one of the top ‘Customer Service Gurus’ in the world.