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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. While I was there, the agency started working with something called experience-based branding. I started EarlyBridge in 2004.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. Uses Valuable Client Data to Build a Master View of the Customer Profile.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Arie Goldshlager. Barry Dalton. Bob Thompson.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Arie Goldshlager. Barry Dalton. Bob Thompson.

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Why invest in the Net Promoter Score?

Thematic

Word-of-mouth is an age old phenomenon, but recommendations are still the best way to acquire new customers. NPS measures these recommendations, and in many industries, you can use it to compare your customersbrand loyalty against those of your competitors’ customers. 7 times more likely to forgive brands for errors.