The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”
Beyond Philosophy
FEBRUARY 1, 2021
That’s a sharp contrast from a car ad that I remember from 2004, which featured a Honda and a Mitsubishi car driving on a bridge and one was able to stop a meter ahead of the other, which was enough to not fall into the collapsed part of the bridge. Therefore, building emotional connections with today’s modern consumer is critical!
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