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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Strategic Customer Experience Action on Voice of Customer

ClearAction

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. We created a diagram to show the steps and explain how to make changes that customers would reward.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Another hindrance to manager participation is VoC reporting.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

Works across departments and organizations to improve customer experience. Regularly reviews CX metrics and feeds back at all levels of the organisation. Ability to communicate the importance of customer experience and corresponding strategy. Ability to recommend initiatives based on customer experience data.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences. Dennis Wakabayashi.

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2020 Customer Experience: 20 Wishes

ClearAction

Every executive reporting to the CEO co-owns CX performance. Workflow diamonds (decisions to flow forward or circle back) are filters: they prevent poor outputs from reaching customers. Workflow diamond metrics are true leading indicators of future customer experiences, sentiment and behaviors; business results follow suit.