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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Where: London, UK.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

We are also seeing signs of this emerging new trend of omni-channel. I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. We have to continue to support the voice network, and that connection is super important.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

We are also seeing signs of this emerging new trend of omni-channel. I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. We have to continue to support the voice network, and that connection is super important.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

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