BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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ShepHyken

OCTOBER 13, 2017

Retailers can make it happen by rewarding customers for actions that have nothing to do with the purchase but have solid ties to their brand and brand values. If you’re selling beauty products, make like Lush and reward customers for bringing back your used containers. Loyalty programs shouldn’t exist in a vacuum. What’s next?

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Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

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Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

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Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? This was achieved with the help of a powerful partner: EaseMyTrip , a popular Indian online travel agent.

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Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. fashion (Adidas). utilities (AGL). consumer goods (Fitbit). various fuel chains.

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