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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! By gathering customer feedback in real-time Amazon streamlined its supply chain management and website from order placement to delivery. Surprise and Delight!

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Delighted’s retail customer experience guide for 2021 and beyond

delighted

Although a retail sale can occur through a variety of channels such as brick and mortar (physical store), online, direct email, in-app, and more, what qualifies the transaction as retail is that the product’s end-user is the buyer. Indochino, for example, was very successful as an online fashion marketplace. What is retail?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Delighted's retail customer experience guide for 2020 and beyond

delighted

Although a retail sale can occur through a variety of channels such as brick and mortar (physical store), online, direct email, in-app, and more, what qualifies the transaction as retail is that the product’s end-user is the buyer. Indochino, for example, was very successful as an online fashion marketplace. What is retail?

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. But News UK’s ‘ Sun Savers ’ program has managed to drive a lot of additional print sales by giving out free vouchers in the paper, which can be redeemed using a mobile app.

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