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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Tips on Improving Your Company’s Customer Service

CSM Magazine

What those systems look like will vary from company to company, but it’s key that people receive what they have ordered from you in a timely fashion. Loyalty Programs. These programs can take many different forms, but they should not be too complicated to use or understand, and they should offer something of value.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

McDonalds saw an increase in sales of 5.5% Because of this Fortune Magazine has rated Starbucks as the 6th most desired company. In fact, referral marketing is one of the cheapest forms of marketing that drives at least 2x times more sales than paid marketing ( AnnexCloud ). in the Q4 of 2018. Source: Investopedia ).

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