Remove Ecommerce Remove Return on Investment Remove ROI Remove Touchpoint
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How to tie Customer Success into your CEM program

CloudCherry

On this episode, Mike shares some of his day-to-day practices, some of which include regularly asking himself, “What are we doing to drive the improvement of each touchpoint?”, SAAS Technology Expert 5+ years, Manager, Team Leader ROI focused. Request a demo.

CEM 195
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Why it is time to calculate the ROI of VoC programs

Eptica

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Part of this is due to rising consumer expectations, but it is also due to a failure of VoC programs to deliver a real return on investment by driving significant changes in the business. Published on: March 28, 2018. Share this page on: Tweet.

ROI 65
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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. So what should you look out for?

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5 Common Attribution Problems All Sites Suffer From

CSM Magazine

Attribution modelling is a set of rules that determines which touchpoints during a customer’s journey have resulted in the highest amount of conversions, allowing you to pinpoint the marketing channels that are driving the most revenue. Applying credit to a single touch point will result in an attribution model bias. About the Author.

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Why headless loyalty is better for customer engagement

Currency Alliance

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. The first versions of ecommerce platforms emerged in the late 1990s. They will also often want to make such changes in the redemption catalog.

Loyalty 59
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Top 6 Loyalty Trends for 2021

Currency Alliance

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. Continued evolution to being truly customer-centric. enabling more customer self-service.

Loyalty 52
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The 7 types of sampling and response bias to avoid in customer surveys

delighted

A Software as a Service (SaaS) company likely has multiple user personas who each interact with the product in a different way — let’s say, the analyst who logs in every day to do tactical work, the manager who checks in on progress while monitoring results, and a director who pays the bills and is on the hook for proving return on investment (ROI).

Survey 56