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5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’

Optimove

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: 5 Keys to Being Not Too Generous Acknowledge Overgenerosity: Marketing generosity is like an addiction. The key is omnichannel. More about omnichannel is here.

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4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. This metric is usually calculated through average order value, purchase frequency and customer time length. So omnichannel tracking is necessary. Retention and Return Rates.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He carries broad knowledge across Customer Experience, Customer Engagement, Strategic Vendor Management, Relationship Marketing, Product Development, Risk & Partnership Management, and Online & Offline Retail Management. Ian Golding – Customer Experience Consultant, Speaker, Author, Blogger.