Customer Insights Fashion Rewards Programs Touchpoint 
SurveySensum
JANUARY 29, 2024
After your customer walks away with their shiny new purchase, hit ’em up with some clever usage tips. Drop them a line – could be an email, text, or hey, even a good ol’ fashioned postcard if you wanna go retro – highlighting some super slick ways to get the most out of what they bought. Total game changer!”
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Applying loyalty mechanics at more customer touchpoints.
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Currency Alliance
JUNE 16, 2020
Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.
Currency Alliance
FEBRUARY 26, 2019
Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. altering customer behaviour to support corporate objectives, without upsetting people.
Currency Alliance
FEBRUARY 10, 2020
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. fashion (Adidas). As a result, the supermarket’s NPS has gone up and up.
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