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5 Top Customer Service Articles of the Week 6-21-2021

ShepHyken

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? by Tom Ryan.

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5 Top Customer Service Articles For the Week of February 1, 2021

ShepHyken

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue.

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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. There are some interesting stats and facts that prove how important some of these programs are.

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5 Top Customer Service Articles for the Week of September 9, 2019

ShepHyken

When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Most drive repeat business.

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5 Top Customer Service Articles For the Week of April 20, 2020

ShepHyken

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Washington University in St.

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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

Customer Retention Made Easy by Samir Palnitkar. The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers. There a lesson or two you’ll get from them as well.

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Another Amazing Mistake – Customers Revolt!

Beyond Philosophy

If you just make the change and don’t say anything about it, or worse, say the wrong thing about it, it makes customers disappointed and angry. Take the new Starbucks rewards program ( please!). They changed it recently, and customers didn’t like it. Just like Toblerone, some customers fussed about it on social media.