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The Art of Selling CX

Horizon CX

This customer-centric approach has propelled Tesla to the forefront of the automotive industry, emphasizing service to the planet and the customer over traditional salesmanship. Disney: Creating Magical Experiences for All Ages Disney’s success is rooted in its ability to create magical experiences for people of all ages.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Tom Vanderbilt, journalist and author of You May Also Like: Taste in the Age of Endless Choice , delivered a keynote on the fascinating nature of customer preferences. According to Vanderbilt, social media and our sharing economy have transformed how people’s tastes are influenced by others. Get more ROI out of your content.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. James Hardwick – Industry Director for Gaming, Media, Entertainment, and Software at Oracle.

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Common Customer Experience Mistakes

Chattermill

In the entertainment industry, Spotify and Netflix have been ingenious with their use of customer data to create personalised experiences and have made the customer’s experience a cornerstone of their strategy. Review Customer Data by Cohort. Not Connecting with Customers on Multiple Channels.