Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

SurveySensum

MARCH 14, 2024

After working in the CX industry for over 10 years, this much is clear to me – customer satisfaction is THE MOST important pillarstone of your business. And the key to improving it is by understanding your customers and listening to their voices via customer satisfaction surveys. What Are Customer Satisfaction Surveys?

Customer Satisfaction 52

Customer Satisfaction Survey Effort Score Banking 52

Daniel Group

SEPTEMBER 1, 2019

I’ve heard this question a lot from companies who measure customer loyalty using a 1-10 rating scale. A number of popular customer loyalty measurement systems sort customers into loyalty buckets based on their answers to a 1-10 rating question, and an 8 often falls into a middle-of-the-road “ meh ” bucket.

Loyalty 53

Loyalty Net Promoter Score NPS System 53

Kitewheel

AUGUST 14, 2020

Poor customer experience can cause lost revenue, reputation, and even future poor experiences. To succeed, businesses need to measure, decide, and act on the experience for every customer. How to Measure Customer Experience . Surveys and NPS. Identify Sources of Churn .

Net Promoter Score 52

Net Promoter Score Customer Experience Effort Score Social Media 52

C Space

MARCH 25, 2020

Insight Directors are under pressure to own the perspective on customers, who are changing at an accelerated rate. What’s adding to the challenge is that traditional (and expensive) methods such as NPS and brand trackers don’t seem to be the right tools for the job at this moment.

Airlines 40

Airlines Travel Guidelines Exercises 40

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. High Performers Take a More Mature Approach to Measure and Improve CX. In fact, high performers are: 1.6

Measurement 71

Measurement Survey Customer Journeys Management 71

Kustomer

SEPTEMBER 3, 2020

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. As you get into that marketing area, a great marketing metric is NPS.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52