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Our Competition is Beating Us Despite the Fact We Are Better Than Them

Beyond Philosophy

Therefore, it would be best to remember that the specifications of products are essential, but they might not be necessary to the customer. . Of course, what is essential to the customer changes depending on the type of customer they are. They sold complicated systems to hospitals.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Joseph Michelli dives into the genius of Starbucks’ success, interviewing baristas and corporate executives and sharing insider stories about how the company has managed to create an experience that benefits workers and consumers alike. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli.