Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Being a lifestyle business would imply being valued by the customer around their personal interests and goals – rather than their functional need. AI is much talked about.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. This effort is a marked improvement. Size matters… but not as you’d think.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySensum

JULY 14, 2020

Customer Experience Manager at Cape Union Mart Group, Kia Abbott is driving the journey to become a customer-led, data-driven organization that can effectively create meaningful customer experiences that delight customers in stores and online. Andrew McFarland – Chief Customer Officer at Black Box.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

APRIL 10, 2021

The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. If you get either of these dimensions wrong, no amount of points will make customers loyal. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52