Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

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Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Untapped insight in your customer base.

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Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. But News UK’s ‘ Sun Savers ’ program has managed to drive a lot of additional print sales by giving out free vouchers in the paper, which can be redeemed using a mobile app.

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Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. fashion (Adidas). utilities (AGL).

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Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. demonstrating environmental responsibility.

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