SurveySensum

JULY 11, 2023

Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

CX University

NOVEMBER 21, 2020

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

delighted

DECEMBER 10, 2019

In that case, showing the opportunity for financial return with 3rd-party statistics like the ones below can help stakeholders see the potential of a CX program: Retail customers who are promoters spend 3.5-4x Rewards programs with strong NPS incite customers to spend 2.2x

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Another part of that “something extra” is your own proprietary customer experience.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Other initiatives from big brands, such as Orange, were quite simple, but very effective mixes of online and offline engagement that drove huge increases in NPS.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Qualtrics

DECEMBER 20, 2018

Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty. Send your customers an NPS survey after every support interaction or at the conclusion of other major customer touchpoints like implementation sign-off. Customer research insights fuel growth.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

SurveySparrow

SEPTEMBER 25, 2020

Net Promoter Score: NPS asks a single question that is easy to understand and even easier to answer. Detractors: These are people who responded with a score of 0 to 6. You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one.

Sales 59

Sales Survey How To Omni-Channel 59