Remove Customer Base Remove Customer Insights Remove Innovation Remove Rewards Programs
article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Engaging employees.

Loyalty 52
article thumbnail

Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

article thumbnail

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). The future represents much more collaboration among brands to serve common customers more effectively.

Loyalty 45
article thumbnail

Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. How supermarkets can profit from loyalty currencies. This is nonsense.