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Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

But how to create a customer retention strategy that has the power to keep your existing customers engaged and delighted? The brand drives customer retention using two elements – referral programs and gamification. Ready to gear up your customer service and grow your customer base?

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AI in loyalty marketing

Currency Alliance

Today, revenue management systems know 30 days in advance, probably within one standard deviation, how many seats will be empty on any given flight, or how many hotel rooms will go unsold – and so both teams can work more proactively together, to optimize value for the company from that available inventory.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. This effort is a marked improvement.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If you get either of these dimensions wrong, no amount of points will make customers loyal.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. If you get either of these dimensions wrong, no amount of points will make customers loyal. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].