BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. Finally, there’s a growing trend in loyalty program ecosystems.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

NOVEMBER 7, 2016

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. Of course, personality is also seen in conversations and more, but just by calling the chatbot Laura and adding a small image, it already conveys a more human image of the bot. TravelClub. Some of the great features: The chatbot has a human image.

Chatbots 105

Chatbots Examples Self Service Insurance 105

Currency Alliance

FEBRUARY 26, 2019

Of course, your strategy cannot be developed in a vacuum. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Surprise and delight efforts were a fad that ran its course.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40