BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. In particular, transparency is critical.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Currency Alliance

APRIL 15, 2024

But most types of retailer, other than grocery or fuel, can only expect 10-20% of total customers to commit to this level of spending. That is why Walmart might collaborate with fuel retailers, insurance companies, travel agencies, pharmacies, or construction hardware companies. Consider the example of a retailer (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. This led many banks in Europe to close their rewards program over the past three years. by merchant, or by retail category).

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

Identifying customer pain points isn’t easy – VoC data only reflects those customers willing to fill out your surveys and is difficult to use for immediate experience course correction. For a retailer, this might mean rethinking stocking practices so that customer feedback lets you keep up with the latest trends before they fizzle out.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40