Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?
Pretium Solutions
FEBRUARY 28, 2012
Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. A focus on Promoters only strategy, however, does not work in all situations where Net Promoter Score is measured. So what is the punch line here?
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