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What is relationship marketing: examples and strategies

BirdEye

This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company. Nike The company activates relationship marketing especially through celebrities or elite athletes such as Michael Jordan or LeBron James.

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Chiropractor marketing 101: How to build a thriving practice

BirdEye

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Create a referral program: A referral from a satisfied patient is a powerful endorsement of your services and trustworthiness. This will be more engaging than passive seminars.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Today’s companies seek to collect as much customer data as possible. How this has become possible.

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