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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? And guess what?

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How Customer Service Can Save Cable

Customers That Stick

Cable companies are seeing their competitive advantage reduced to controlling the cable itself, and little else. How long before someone figures out a wireless or other technology that makes cable the old tech? A loyal customer base is the best protection. Every customer base will have its non-loyal component.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customer based on the context provided by their unique experience with your company.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Enterprises today must aggregate legacy applications, customer data and content, and break down organizational silos to innovate the digital customer experience to gain digital agility now and sustainable competitive advantage with one-to-one customer relationships. Treat your customers like people, not data.