CSM Magazine

OCTOBER 4, 2023

Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Ultimately, companies want to develop loyalty programmes that drive revenues and retain loyal customers. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59

Loyalty How To Banking Airlines 59

Bold360

APRIL 27, 2017

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. A Digital Future for Customer Service in Travel and Tourism.

Tourism 56

Tourism Travel Customer Service e-support 56

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. We’ve put together three powerful use cases, one for airlines, one for hotels, and one that any travel company can put into use, each utilizing a different capability within the customer journey space. Contextual relevance drives customer engagement.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. better customer engagement. solved a number of problems with V1.0:

Loyalty 36

Loyalty Consumers Brands Airlines 36