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Five Ways Hotels Can Build a Successful Digital Strategy for Improving Guest Experience

Avaya

If research has shown us anything, it’s that companies across virtually every sector are realigning around digitization. So much so that 80% of companies identify digital transformation as their top strategic priority, and nearly half of CIOs plan to spend 50% or more of their time in digital activities by 2021 (compared to 13% currently).

Hotels 40
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Hospitality Leaders: Don’t Put Front Office Innovation on the Back Burner

Avaya

So, why do 65% of customers still believe they put in more effort than a brand to resolve service issues? Why do 87% think companies fail to deliver consistent brand experiences? We especially see this in one of today’s most customer-centric industries: hospitality.

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NetBase Quid World Tour: Charlotte, Dallas & Austin

NetBase

Everything is bigger in Dallas and our guest speaker was no exception. Chris Ebbeler , Director, Social Media & Community Engagement, Chili’s , gave a fun and entertaining presentation on Chili’s identity crisis. Day Two: Dallas. Breakfast tacos ruled to morning, but those were just an appetizer to what was to follow.

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HITEC 2017 is Happening Now: What You Need to Know

Avaya

Technology is no longer part of the guest experience; it is the guest experience. Today, 40% of guests now regularly use hotel mobile apps. Overall, two-thirds say they have a better hotel experience when brands leverage the latest technologies. And 67% would sign up for location-based coupons and alerts.