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Voice of the Customer: 5 Steps to Success

Confirmit

Read this short white paper to understand how the Voice of the Customer can help you to: Retain (and gain) customers. Voice of the Customer Product Innovation White Papers. Improve cross-sell and up-sell. Streamline processes. Drive change. Differentiate your company.

CEM 70
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CEM Benchmark – 2014 Customer Experience in Action Study

Strativity

The post CEM Benchmark – 2014 Customer Experience in Action Study appeared first on Strativity.

CEM 40
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Customer Experience Articles

ClearAction

Customer Experience Strategy: 4 Overlooked Key Competencies white paper. 51% of companies that are investing at least 10% in customer experience efforts are reaping referral rates of 10% or more; only 22% of companies that are investing less than 1% in CEM achieve referral rates of 10% or more.(3). Customer Centricity.

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The Problem with Self Service

Beyond Philosophy

Parature’s complimentary white paper “ Getting More with Self-Service ,” the Service Council reports their recent poll respondents ranked the following as the top three challenges for their Self-Service Channels: Message constancy. However, you can violate the trust in ways other than a data breach or poor policy decision.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. But, there is little that is really new or trailblazing in this idea.