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5 Mistakes to Avoid in your Voice of Customer Program

PeopleMetrics

Poor program design: Many Voice of Customer (VoC) programs are not designed well. Examples of metrics that can improve include # of detractors, # of loops closed, number of open cases over 2 days, customer effort score, etc. VoC or CEM, is continuous feedback from customers either during or after an experience.

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What is a good Net Promoter Score?

Lumoa

You can improve your product every day but what’s the point if your customers leave and remain unhappy? In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. How good is your score?

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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

One person or team will initiate the study, collect data, analyze the results, and present the results to a few people within the organization. VoC is operational and touches the whole organization, including those delivering the service or supporting the customer. Market researchers are centrally located in one department.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Forrester, the ladder to customer-centric transformation consists of 5 steps: Secure the executive support : customer experience transformation is set up from the top.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Forrester , the ladder to customer-centric transformation consists of 5 steps: Secure the executive support : customer experience transformation is set up from the top. Do you love CEM as much as we do?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Forrester , the ladder to customer-centric transformation consists of 5 steps: Secure the executive support : customer experience transformation is set up from the top. Do you love CEM as much as we do?

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#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

PeopleMetrics

Market research and customer experience programs go about gathering these insights in different ways, of course, but here are PeopleMetrics, we have seen the two fields starting to converge within Voice of Customer programs. More budget for complex studies. The single source of truth. Unanswered questions. Convergence!

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