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5 Critical CX Insights You’re not Gathering Today

CloudCherry

Most journey mapping exercises start out great with gathering everyone in a room, brainstorming touchpoints and designing a visual journey of how customers move through their interactions with your company. It helps you understand the context around your customer’s interactions with your company. Here’s how this needs to change.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. At PeopleMetrics, we use an exercise called touchpoint mapping to help our clients distinguish between CX and CS. Customer service is part of the overall customer experience, not the entire customer experience.

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How CloudCherry help Credit Unions deliver amazing Member Experiences

CloudCherry

What credit unions need is a CEM that moves beyond describing the member experience to start providing the insights and driving the actions to improve it. Here are three areas from the CloudCherry CEM Platform that provide valuable and useful data to drive change. Each set of touchpoints and channels are assigned to different stages.

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How CloudCherry help Credit Unions deliver amazing Member Experiences

CloudCherry

What credit unions need is a CEM that moves beyond describing the member experience to start providing the insights and driving the actions to improve it. Here are three areas from the CloudCherry CEM Platform that provide valuable and useful data to drive change. Each set of touchpoints and channels are assigned to different stages.

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Customer experience vs. customer relationship: What’s the difference? 

Method:CRM

Customer experience is a broader, more holistic view of people’s feelings when interacting with your business. Significant customer interactions mean your buyers view your brand positively and increase the likelihood that the customer will come back in the future. CEM software helps you with the following.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. The forgotten touchpoint.

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Building Executive Buy-In for CX: Lessons from Dallas

Confirmit

Below I’ve summarized some of the key learnings from our speakers Diane Magers, CEO, CXPA, Kari Michelson, Global CX Lead, MoneyGram International, and Roberta O’Keith, Director, CEM, Confirmit. Conduct listening exercises that give execs exposure to customer interactions with your company.

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