Remove CEM Remove Customer Engagement Remove Engagement Remove Online Experience
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Subconscious Clues That Call People to Action

Beyond Philosophy

Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Engaging the subconscious shopper is a skill supermarkets are always perfecting. They don’t. Follow Colin Shaw on Twitter @ColinShaw_CX. . <

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This trend works well for building more strategic, bonded relationships with customers. Michael Lowenstein, Ph.D.,

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3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Colin is an international author of four bestselling books and an engaging keynote speaker. Meld the Worlds.