ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Over 90% of businesses today offer a loyalty program.

Net Promoter Score 73

Net Promoter Score Loyalty Programs Customer Service Ecommerce 73

Currency Alliance

OCTOBER 12, 2021

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. We also make it easier for any customer touchpoint to become loyalty-enabled.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

delighted

DECEMBER 10, 2019

Essentially, ROX begins with mapping consumers’ purchase journeys, identifying touchpoints and factors that impact customers most, and improving those experiences for a positive business outcome. Rewards programs with strong NPS incite customers to spend 2.2x To build your case, we recommend starting with one core metric.

ROI 40

ROI Measurement Customer Experience Effort Score 40

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. are touchpoints in this stage. Case studies, whitepapers, and landing pages. Touchpoints: A touchpoint is an interaction that your customer has with your brand.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

CustomerSuccessBox

NOVEMBER 16, 2021

Log every touchpoint that you had. Voice-of-customer (VOC)/customer-engagement program. From nurture campaigns to reward programs, there are myriad ways to increase customer engagement. Resources- Blogs, Podcasts, Case studies, etc. Documented FAQs, blog posts , podcasts, customer case studies, etc.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. The tide is turning.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MARCH 21, 2019

This makes it difficult to coordinate meaningful touchpoints across marketing channels; and, nearly impossible to consistently reinforce the loyalty strategy. Loyalty is earned by the customer’s cumulative experiences with a brand, across all its touchpoints. Many organizations have attempted to build Points Banks from scratch.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58