The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted
Stella Connect
MAY 11, 2017
Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). Your job is to create a sustainable power source with near 100% efficiency (high ROI, minimal waste). Case Study: Using VoC Data to Save the Customer Relationship.
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