ECXO

JUNE 3, 2024

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think? Link to original post: Do you have a lazy brain?

Gamification 108

Gamification Innovation Resources Infographics 108

ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Hallmark Business Connections

FEBRUARY 4, 2021

In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused pieces. Ideally, your offline marketing content should mimic the overall aesthetic of your brand. Content marketing sells. So what should you send to prospects?

Marketing 58

Marketing Advertising Gamification Infographics 58

Michelli Experience

JANUARY 20, 2017

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Infographics 100

Infographics Customer Experience Customers Gamification 100

Currency Alliance

APRIL 10, 2021

The points can help cover up some inconsistencies, add gamification dynamics to the relationship, and help in keeping score. Emotional attachment to a brand also means customers are more forgiving when things go wrong. When most brands talk about improving personalization, they really mean better targeting to improve conversion.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. In fact, the most loved brands usually don’t have a points-based loyalty program at all. Let’s first acknowledge that loyalty programs work. referring friends.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52