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You Too Can Be As Good As Amazon…Maybe!

ShepHyken

For a number of years, I’ve preached that our customers no longer compare us just to our direct competitors, but instead to the brands they enjoy doing business with the most. In other words, the ones that provide the best customer service and experience. I refer to it as feeling in control, even if you aren’t.

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Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

Customer engagement is the communication with customers through a variety of channels to create emotional connections that foster customer loyalty. Your brand must consistently engage with customers on the platforms and channels that are available at the time.

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5 Top Customer Service Articles For the Week of December 3, 2017

ShepHyken

.” Priorities For Marketers In 2018: Refining The Customer Experience by Eric Cosway . Forbes) The marketing landscape has seen a tremendous shift in the last five years, largely due to data aggregation, and 2018 will be no different as communicators continue to gain a greater and increasingly granular understanding of customers.