InMoment XI

NOVEMBER 30, 2023

Establishing brand guidelines is a pivotal step in creating a cohesive and recognizable brand identity. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors.

Brands 378

Brands Management Multi-Channel Social Media 378

ChurnZero

MARCH 22, 2023

It is OK to consider the brand value of a customer along with their revenue—sometimes you might have a really big brand, and their value as a reference boosts the revenue they bring to your company. Journey mapping Once you have segmentation sorted out, you need a customer journey for each segment.

Customer Journeys 97

Customer Journeys Customer Success Touchpoint Financial 97

ChurnZero

MARCH 22, 2023

It is OK to consider the brand value of a customer along with their revenue—sometimes you might have a really big brand, and their value as a reference boosts the revenue they bring to your company. Journey mapping Once you have segmentation sorted out, you need a customer journey for each segment.

Customer Journeys 59

Customer Journeys Customer Success Touchpoint Financial 59

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Purposeful Leadership: Leaders operate consistently with a clear set of values.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Second to None

MAY 17, 2019

Whereas startups in the west may begin by creating a promising app and obtaining funding through its predicted success, worrying about the business model and finances later, those in the midwest look for a sturdy roadmap with tangible steps and objectives.

B2B 90

B2B Roadmap Brands Culture 90

Lumoa

MARCH 20, 2018

sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Purposeful Leadership: Leaders operate consistently with a clear set of values. upselling to the most loyal customers) Process changes (e.g.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

CX University

OCTOBER 19, 2017

In fact, as Fast Company has noted, it truly was a crisis of leadership: their mobile silo head was aware of battery issues and rushed ahead with production anyway, likely to hit a KPI number. The open market impact was disastrous in brand value, perception, customer experience and trust. That’s a cornerstone of trust.

Customer Experience 66

Customer Experience Culture Metrics Airlines 66