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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

So, let’s start with a Fast Company that has three tips. 17 Tips For Building Brand Loyalty With Thought Leadership Content by Forbes Expert Panel® (Forbes) For many companies, to achieve brand loyalty among their customers is the ultimate goal. Over 90% of businesses today offer a loyalty program.

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Referral Marketing Guide: how to build a customer referral program

BirdEye

Offering a reward increases referral likelihood, but the size of the reward does not matter. “A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.”). Use these fundamentals to start your own referral program for your business. 8 reasons why you need a referral program.

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

Rewarding customer loyalty shows customers that you value their patronage. You can offer loyalty points, discounts, and exclusive deals as part of your customer rewards program. . She has 10+ years of B2B & B2C marketing experience in various sectors such as SaaS, e-commerce, education, and consumer goods.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Use Live Chat.

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5 Top Customer Service Articles For the Week of April 20, 2020

ShepHyken

My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewards program, drives repeat business.