Remove B2C Remove Rewards Programs Remove Sales Remove Tips
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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

So, let’s start with a Fast Company that has three tips. 17 Tips For Building Brand Loyalty With Thought Leadership Content by Forbes Expert Panel® (Forbes) For many companies, to achieve brand loyalty among their customers is the ultimate goal. Over 90% of businesses today offer a loyalty program.

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Referral Marketing Guide: how to build a customer referral program

BirdEye

B2Bs with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales. Offering a reward increases referral likelihood, but the size of the reward does not matter. “A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.”). B2B v B2C Marketing.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Use Live Chat. Use a CRM Tool.

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5 Top Customer Service Articles For the Week of April 20, 2020

ShepHyken

My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewards program, drives repeat business.