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This IS Personal!

Innovative CX

I was in ‘direct marketing’ at the time this book was written and was keen on learning all I could about finding value in our customer relationships. But fundamentally, isn’t customer experience about building customer relationships one customer at a time? It doesn’t matter…B2C or B2B.

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Top 5 Customer Service & CX Articles for the Week of July 24, 2023

ShepHyken

So, it is surprising that retailers are starting to “dissuade returns” and put customer loyalty at risk. Are You Telling Your Customers The Whole Truth? by Chip Bell (Forbes) No relationship is likely to be perfect all the time. A healthy customer relationship, like a healthy marriage, is marked by candor and welcomed critique.

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What is Account White Space Analysis? Why is it becoming Critical in Business?

SmartKarrot

It can be utilized with ease by B2B and B2C businesses as well. Benefits of Account White Space Analysis By now it must be clear to you that analyzing white space improves a business’s sales process and strengthens customer relations while growing business revenue. This is a long-term approach requiring consistency in operation.

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Difference between customer success vs customer experience?

SmartKarrot

With this model, customer value is attained over time through recurring revenue, subscriptions renewals and upsells rather than capturing it at a single sale point. Not only does this solidify consumer loyalty to a brand, but companies with above-average customer experiences regularly outperform their competitors financially.