SurveySensum

SEPTEMBER 19, 2022

Do you know whose voice would be the loudest in that mall? Not marketers. It would be that of the customers. In a business equation, the weight is always in favor of the customers. The cliche statement that “The customer is always right.” …is What is the voice of the customer and how can you listen to it?

Voice of Customer 52

Voice of Customer Social Media Feedback Analysis 52

Qualtrics

NOVEMBER 12, 2020

Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Hear the full interview.

Financial 26

Financial Feedback Customers Automotive 26

ijgolding

NOVEMBER 13, 2018

Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive. So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. WHY VOC WORKS WELL FOR B2B.

B2B 185

B2B B2C Automotive Retail 185