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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? Integrate insights from customers into decision-making. Reduce customer churn. Celebrate your team with complimenting feedback.

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Podcast: Realizing customer research opportunities in the digital era

Qualtrics

Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Hear the full interview.

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Why a VOC program is vital to your B2B business – by Kimberly Holbrook

ijgolding

Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive. So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. WHY VOC WORKS WELL FOR B2B.

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