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Four key themes from eTail East 2016

OpinionLab

Here were some of the main topics being discussed: Theme 1: Omnichannel, omnichannel, omnichannel. We recently published a Strategy Guide highlighting comprehensive omnichannel data and trends. That omnichannel is a big deal and a lot of retailers are treating this as their number one CX focus right now.

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Two reasons to analyze what customers say – just not what they do

OpinionLab

In my last post , I said listening to customers and capturing feedback across all channels is a crucial step to delivering great customer experiences in today’s omnichannel world. Ultimately, what customers “say” and what they “do” are both important to understand—fortunately, you don’t have to pick just one.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Further, the grocery sector is now close to other categories such as health (51 percent), apparel (56 percent), home (58 percent) and auto (59 percent) in digital influence, though grocery still lags leaders such as electronics (69 percent) more distantly. Delivering on the new digital imperative.