article thumbnail

Four key themes from eTail East 2016

OpinionLab

the customer orders online, then the order is delivered to their car in the parking lot. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store. Similarly, American Apparel partners with Postmates to provide super-fast delivery of its stock from its stores.

article thumbnail

Are Your Employees Practicing Suggestive Selling?

Second to None

In practice, a lot of retail brands do not make these efforts to optimize their customer interactions. Second To None recently conducted a benchmarking study that monitored employee performance for a select group of casual apparel stores. Our solutions are developed on the basis of solid research and statistical science.

Apparel 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attract Customers To Your Store By Providing An Experiential Value

Second to None

One successful example is the “Locally Yours Pop-up Market” implemented by the popular women’s apparel brand Anthropologie. 2] Even though Anthropologie experiences short-term losses, these events can help establish your store as a pillar of the local community, helping entrench the customer relationships formed by each individual branch.

Apparel 54
article thumbnail

Two reasons to analyze what customers say – just not what they do

OpinionLab

Her only purchases from this retailer have been Golden State Warriors apparel for our 4-year-old daughter and, ironically, Atlanta Falcons gear a few weeks earlier. Why did she get this email?

Sports 79
article thumbnail

Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Further, the grocery sector is now close to other categories such as health (51 percent), apparel (56 percent), home (58 percent) and auto (59 percent) in digital influence, though grocery still lags leaders such as electronics (69 percent) more distantly. Our solutions are developed on the basis of solid research and statistical science.

article thumbnail

The Power of a Greeting: How One Simple Act Can Impact the In-Store Experience

Second to None

Ideally, your employees are greeting customers within one minute of them walking into your store, but in reality, many customers wait over five minutes before any sort of acknowledgement takes place. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Apparel 86