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Four key themes from eTail East 2016

OpinionLab

Each omnichannel retailer that presented and I spoke to seem to be tackling this test head on but in a slightly different way – with lots of innovation in evidence. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store. Theme 3: Focus on what helps your customers, not what’s cool.

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Are Your Employees Practicing Suggestive Selling?

Second to None

In practice, a lot of retail brands do not make these efforts to optimize their customer interactions. Second To None recently conducted a benchmarking study that monitored employee performance for a select group of casual apparel stores. Our solutions are developed on the basis of solid research and statistical science.

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Attract Customers To Your Store By Providing An Experiential Value

Second to None

One successful example is the “Locally Yours Pop-up Market” implemented by the popular women’s apparel brand Anthropologie. 2] Even though Anthropologie experiences short-term losses, these events can help establish your store as a pillar of the local community, helping entrench the customer relationships formed by each individual branch.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Further, the grocery sector is now close to other categories such as health (51 percent), apparel (56 percent), home (58 percent) and auto (59 percent) in digital influence, though grocery still lags leaders such as electronics (69 percent) more distantly. Our solutions are developed on the basis of solid research and statistical science.

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The Power of a Greeting: How One Simple Act Can Impact the In-Store Experience

Second to None

Ideally, your employees are greeting customers within one minute of them walking into your store, but in reality, many customers wait over five minutes before any sort of acknowledgement takes place. Our solutions are developed on the basis of solid research and statistical science.

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