Second to None

MAY 10, 2018

For many major retail brands , the shift towards digital customer engagement has greatly impacted their ability to retain a high number of visitors coming to their brick-and-mortar locations. One successful example is the “Locally Yours Pop-up Market” implemented by the popular women’s apparel brand Anthropologie. 1] [link]. [2]

Apparel 54

Apparel Retail Voice of Customer Brands 54

Second to None

MAY 22, 2018

While it is important to invest in customer acquisition and retention, it is also true that there is no time like the present, meaning that your point-of-sale associates should be practicing suggestive selling as a way to encourage those patrons that have already decided to purchase from your brand, to add on more products to their order.

Apparel 54

Apparel Voice of Customer Brands Sales 54

OpinionLab

AUGUST 23, 2016

But how do you create a fulfilling customer experience that incorporates each channel and is in line what your customer wants? the customer orders online, then the order is delivered to their car in the parking lot. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store.

Customer Journeys 60

Customer Journeys Apparel Omni-Channel Retail 60

OpinionLab

MAY 4, 2017

In my last post , I said listening to customers and capturing feedback across all channels is a crucial step to delivering great customer experiences in today’s omnichannel world. There is also the argument that customer feedback doesn’t always influence purchasing behavior. Why did she get this email?

Sports 79

Sports Apparel Omni-Channel Rewards Programs 79

Second to None

FEBRUARY 4, 2020

We are witnessing revolutionary changes to brick-and-mortar store layouts, customer relationship building efforts, and the overall value proposition to the customers they serve. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. SOURCE: Deloitte. RELATED LINKS.

Customer Journeys 48

Customer Journeys Retail Apparel Consumers 48

Second to None

MAY 24, 2018

Ideally, your employees are greeting customers within one minute of them walking into your store, but in reality, many customers wait over five minutes before any sort of acknowledgement takes place. One of the best ways to establish high customer acknowledgement in your stores is to make sure that they are properly staffed.

Apparel 86

Apparel Competitive Advantage Retail Voice of Customer 86