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Your Ultimate Guide to Brand Perception

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Brand perception requires years of focussed efforts: understanding your customer base, reaching out to them through surveys, keeping a close eye on their online reviews, interacting with them on social media, and so on. Brand Net Promoter Score (NPS) Template. Read more: How to Calculate Net Promoter Score (NPS).

Brands 111
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Mastering customer feedback forms for growth

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Choose the right rating scale To avoid frustrating your customers with lengthy feedback surveys, consider using a Net Promoter Score (NPS) instead. You can average the responses across your entire customer base to understand how customers perceive your business.

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Cognitive VS Emotional Empathy: How to Build a Business Culture Around Both

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For Google, millions of small businesses form a major chunk of its customer base and with an empathetic approach, it is helping them stay alive. An empathetic approach ensures that your business never compromises with respect even when you have to say ‘no’ to the customer. .

Culture 105
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Why Customer Service is Important to Businesses: Top 5 Reasons

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But how to create a customer retention strategy that has the power to keep your existing customers engaged and delighted? Let’s have a look at how MeUndies , a well-known brand for underwear, apparel, and loungewear, does it. The brand drives customer retention using two elements – referral programs and gamification.