Improving Customer Experience Through A/B Testing Your Customer Service
Joe Rawlinson
MARCH 28, 2018
The Net Promoter Score ( NPS ) is one of the best ways to evaluate customer satisfaction. For instance, if you are an apparel retailer, you could create mutiple variations of script each for complaints such as ‘wrong size of product’, ‘damaged apparel’, ‘item does not look like advertised’, and so on.
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