Ford Versus Ferrari: A Lesson in Customer Experience?
ShepHyken
FEBRUARY 13, 2024
Whether the customer drives a $25,000 Ford or a $250,000 Ferrari, if they are treated poorly, they aren’t coming back. Regardless of what store you go to, what hotel you stay at, what airline you fly, and what car dealership you do business with, it’s not about the grandeur or the glamour. It’s about how businesses make us feel.
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