Currency Alliance

APRIL 15, 2024

This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before. A low-frequency business would be an airline (for most people), or brands selling occasional purchases such as refrigerators, cars, laptops, shoes, gala dresses, etc.

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Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

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Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

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Currency Alliance

FEBRUARY 26, 2019

Of course, your strategy cannot be developed in a vacuum. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

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Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

Because their ‘Picture your next destination’ gamified experience was integrated with their CRM, they successfully attracted over 130,000 new users in only 6 weeks. Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this. The newspaper won ‘Best Use of CRM’.

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Loyalty Loyalty Programs Gamification Airlines 49