Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. Here are three tips to make that strategy a success. The result?
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